Spiewak Golden Fleece Campaign Identity & Catalog
Company: Michelle LeClerc Design
Client: I. Spiewak & Sons
Creative Direction: Josh Chapman
The Golden Fleece catalog heralded the debut of Spiewak's limited edition 2008 outerwear collection. Family-owned since 1904, the collection celebrated over a hundred years of iconic style. To connect their old classics and with these new styles, as well as highlight the family connection, a theme of the family tree was used throughout all seasonal materials.
Client: I. Spiewak & Sons
Creative Direction: Josh Chapman
The Golden Fleece catalog heralded the debut of Spiewak's limited edition 2008 outerwear collection. Family-owned since 1904, the collection celebrated over a hundred years of iconic style. To connect their old classics and with these new styles, as well as highlight the family connection, a theme of the family tree was used throughout all seasonal materials.
Published on:
2010
Graphic Design, Art Direction
-
Creative Direction: Chad Sawyer & Scott Lunceford
Graphic Design: Michelle LeClerc
Creative Agency: The Compound Advertising & Design
Client: I. Spiewak & Sons
Spiewak was founded 105 years ago by the Spiewak family. They moved from making simple, handmade sheepskin vests to producing some of the most brilliant coats and jackets of our generation. The fun doesn't stop there, however. Spiewak's uniform line boasts clients such as the NYPD as well as the Postal Service. For the site we chose a clean, timeless aesthetic. As the company moves through generations, we can see that quality, craftsmanship and simplicity are constant qualities the fashion brand has. Should the viewer wish to study the company further, we offer a custom interactive timeline. The timeline features a family tree with a skewed vintage New York City shaded beneath. It boasts clickable icons, which walk the viewer through the fascinating history of this company.Art Direction, Graphic Design, Web Design2011 -
Company: Michelle LeClerc Design
Client: I. Spiewak & Sons
Creative Direction: Josh Chapman
Since 1904: House of the Golden Fleece is a beautifully printed book archiving the history of the Spiewak company. The images were hand-sorted from century-old archives stored in their Mississippi Factory. It's an intriguing look at the growth of one of America's oldest family-operated companies.Art Direction, Graphic Design, Print Design2010 -
Creative Agency: Michelle LeClerc Design
Art Direction & Design: Michelle LeClerc
Client: The Weathermen
CD package for the band, The Weathermen, from Melbourne, Australia. The design features hand-drawn typography and a beautiful new font by Amy Fortunato called Quandary.Print Design, Music, Graphic Design2011 -
Design Agency: Michelle LeClerc Design
Creative Direction & Graphic Design: Michelle LeClerc
Client: Lynell & Taz Johnson
These invitations were handscreen printed in the studio with metallic copper ink on Crane’s beautifulLettra Paper. The soft, pillowy paper is a gorgeous compliment to theshimmering ink, which bleeds just slightly for a vintage feel. The invitationwas at last tucked into a folio of Wausau’s Chocolate Truffle paper.Art Direction, Graphic Design, Print Design2010 -
Design agency: Michelle LeClerc Design
Creative direction & Graphic Design: Michelle LeClerc
Client: Lynell & Taz Johnson
I couldn’t be more delighted to design an invitation for this amazing couple. Hand made illustrations of the soon-to-be Johnsons peer lovingly out of die cuts at each other. The Smith-Johnson Save the Dates are hand screen printed in 2 colors on Wausau Chocolate Truffle Paper, then nestled in a die cut report card enclosure.Art Direction, Graphic Design, Print Design2010 -
Creative Direction: Chad Sawyer
Graphic Design: Michelle LeClerc
Creative Agency: The Compound Advertising & Design
Client: adidas SLVR
The SLVR message says it all: ‘Simply perfect’. The sleek design of this line certainly achieves its purpose. Jet black, white, and gunmetal colors create a timeless aesthetic.
To illustrate this feel, a minimal design was applied. A custom die-cut enclosure housed a plastic card adorned in silver and black, with an upper left die accent.Graphic Design, Print Design, Product Design2010 -
Design Agency: Michelle LeClerc Design
Creative Direction & Graphic Design: Michelle LeClerc
Client: Courtney Rust
A whimsical identity for wardrobe stylist & photographer, Courtney Rust. The logo can be broken down to the banner or just the typography for maximum flexibility.
View her work at: http://www.courtneyrust.com/enterArt Direction, Graphic Design, Print Design2010 -
Creative Agency: Michelle LeClerc Design
Art Direction & Design: Michelle LeClerc
Promotional
The IHRR series is an illustrated type series that pays homage to the golden ballads that inspired me to stare for far too long at album covers and tape sleeves until I knew all of the words to the songs. It features hand-drawn typography, which will soon evolve into a font series.Typography, Graphic Design, Art Direction2011 -
Design agency: Michelle LeClerc Design
Creative direction: Michelle LeClerc
Graphic Design: Michelle LeClerc & Marissa Rivera
Client: Midori Ribbon
Business Cards For Midori ribbon, part of a rebranding campaign of the company, which is now over 20 years old.Graphic Design, Art Direction, Creative Direction2011 -
Creative Direction: Chad Sawyer
Graphic Design: Michelle LeClerc
Creative Agency: The Compound Advertising & Design
Y-3 a collection by designer designer Yohji Yamamoto for Adidas. It's first collection premiered in the spring of 2003. Since then, Yamamoto has brought a fresh, mysterious design to Adidas athleticwear. The Autumn / Winter collection is proof that with time, this union only gets better.
View the Y-3 store at: http://y-3store.adidas.com/Advertising, Fashion, Graphic Design2011 -
Creative Agency: Michelle LeClerc Design
Client: I. Spiewak & Sons
Creative Direction: Josh Chapman
Art Direction & Graphic Design: Michelle LeClerc
The Spring 2009 identity features the iconic Coney Island parachute jump, symbolic of Spiewak's New York roots. The company was established in 1904 in New York and remains there today. The campaign identity was used throughout all seasonal materials.Graphic Design, Fashion, Art Direction2011 -
Creative Direction: Chad Sawyer
Graphic Design: Michelle LeClerc
Creative Agency: The Compound Advertising & Design
Client: adidas SLVR
The SLVR message says it all: "Simply perfect" . The sleek design of this line certainly acheives it's purpose. Sleek black, white, and gunmetal colors create a timeless aesthetic. This season's line is definitely worth a look.
View the SLVR store at: http://slvrstore.adidas.comArt Direction, Fashion, Graphic Design2011 -
Creative Agency: Michelle LeClerc Design
Art Direction & Design: Michelle LeClerc
Client: Intercept
T-Shirt designs for the band, Intercept.
Available for purchase here: http://www.intercepttheband.com/index2.htmlGraphic Design, Art Direction, Fashion2011 -
Creative Direction: Chad Sawyer
Graphic Design: Michelle LeClerc
Creative Agency: The Compound Advertising & Design
Client: congowomen.org
This organization is dedicated to alerting the world to the plight that haunts the women of the Democratic Republic of Congo. A series of powerful essays and photographs featured on the site offer a very creative way to encourage viewers to learn and act.
See more at: http://congowomen.orgArt Direction, Graphic Design, Web Design2011 -
Design agency: Michelle LeClerc Design
Creative direction & Graphic Design: Michelle LeClerc
Client: Tim & Dana Espina-Gross
Tim and Dana Por Vida sums this piece up beautifully. Tim hand-lettered the envelopes. Dana, Missy and Andi assembled them. It was a labor of love, which shines through in every unique card. These invitations were hand letterpressed on Crane’s Lettra paper. Purples and yellows mingle into a beautiful contrast. A shimmering bellyband affixes the removable RSVP card.Art Direction, Creative Direction, Graphic Design2011
